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专利名称：System and Method for Dynamically
Changing Advertisements
发明人：Edward W. Mandel申请号：US12508201申请日：20090723
公开号：US20100161415A1公开日：20100624
专利附图：
摘要：A system and method for providing, in a networked environment, dynamicallychanging advertisements in response to a user's instant messaging (IM) exchange. An IMinteraction module is operably coupled with an advertisement publishing service and an
IM service; a message polling module is operably coupled with the IM interactionmodule; and an advertisement display module is operably coupled with the messagepolling module and with an IM client interface. The IM client interface includes at leastone area for user IM session message text and at least one area for display of one ormore advertisements that are provided by the advertisement publishing service basedupon the IM session message text content. Method steps include accepting an IM sessionrequest, parsing the IM text message content, requesting advertisements based uponthe parsed content, and providing the received advertisements to the user's IM clientinterface for display.
申请人：Edward W. Mandel
地址：Frisco TX US
国籍：US
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